Founded in 1997, Daycell Cosmetics has established itself as a prominent global cosmetics brand, renowned for its pharmacy cosmetics and its leadership in K-Beauty through the development of innovative technologies and pioneering product advancements. Leveraging this foundation, the company consistently achieves outstanding export performance on an annual basis.

Currently, Daycell operates approximately 20 brands and offers 600S cosmetic and health food products, with the introduction of 30 to 50 new products each year. The company has secured high sales through its distinctive expertise and stable membership across online and offline channels, including exports, duty-free shops, home shopping, and pharmacies. Daycell has received numerous accolades and holds patented technologies, such as the Korea Brand Power Award and being ranked No. 1 in quality satisfaction for functional cosmetics for seven consecutive years. Furthermore, in 2021, it was recognized as an excellent SME by the Ministry of SMEs and Startups and Gwangjin-gu, reflecting the trust earned from both domestic and international consumers and its strong export performance.